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Host: Cameron L Proulx

Special Guest: Ava Martinez

Episode Title:“You Are the Brand"

Cameron

Welcome everyone, to another episode of The Its All Team Podcast.

I'm your host, Cameron, and if you're listening while driving to work, cleaning the house, or pretending you're working while secretly listening to podcasts, we're glad you're here.

Today we're talking about something more valuable than followers, algorithms, or even artificial intelligence.

We're talking about YOU.

Your story.

Your experiences.

Your reputation.

We're talking about YOUR, personal BRAND!

Joining me today is someone who understands this world better than most. She's Generation Z, born in 2001, and she's built multiple streams of income by building herself instead of hiding behind a company logo Ms. Ava Martinez.

Welcome to the show, Ava.

Ava

Thank you, Cameron!

I'm excited to be here.

And I know some Generation X listeners hear "personal branding" and immediately think, "Oh great, now I have to learn dance moves for TikTok."

The good news is...

You don't.

Personal branding is simply helping people understand who you are and what you stand for.

People follow people.

Not logos.

Not companies.

People.

Cameron

And if you're listening and thinking, "I'd love to learn how all this works," visit, iTSALLTeam.com.

That's where we share training and ideas to help ordinary people create extraordinary opportunities without bothering friends and family.

You Are the Brand, by Mike Kim is one of the books that really explains BRANDING for you.

His message is simple.

If people are going to buy into your business...

They first need to believe in you.

Ava

Absolutely.

Authenticity wins.

People want to know:

Who are you?

Why did you start?

What have you learned?

What challenges have you overcome?

Because connection creates trust.

And trust creates opportunity.

Cameron

By the way, if you'd like to learn how attraction marketing works in today's world, stop by iTSALLTeam.com.

You'll find resources that can help you begin building your own personal platform.

STEP ONE: YOUR STORY

Ava

Everybody has a story.

Maybe you're working a regular job.

Maybe you're raising children.

Maybe you're caring for aging parents.

Maybe you're starting over at fifty.

Whatever your journey is, somebody out there needs to hear it.

Your experiences matter.

Cameron

And Generation X has plenty of stories.

We've survived cassette tapes, VCRs, floppy disks, and trying to explain to our parents why they shouldn't click suspicious email links.

Ava

Exactly.

Those experiences become your brand.

Cameron

STEP TWO: CREATE YOUR PLATFORM

Ava

You need somewhere your message can live.

Facebook.

Instagram.

YouTube.

A podcast.

Or your own website.

You don't need to be everywhere.

You simply need to start somewhere.

Cameron

And that's one thing we teach inside our community.

Simple systems.

Not complicated systems...

If you'd like to learn more, visit iTSALLTeam.com and take a look around.

STEP THREE: CLARITY

Ava

People should immediately understand what you're about.

For example:

Helping Generation X create additional income without bothering friends and family.

Simple.

Clear.

Easy to understand.

Cameron

People don't follow confusion.

They follow clarity.

POSITION YOUR EXPERIENCE

Ava

You don't need twenty certificates hanging on your wall.

Experience has value.

People pay for solutions.

Not perfection.

Cameron

That's encouraging.

Because most of us aren't experts.

We're simply people who have learned some things and are willing to help others.

If you're looking for ideas on turning your experiences into something meaningful, visit iTSALLTeam.com.

Ava

You may discover that you already know more than you think.

HOW SOCIAL MEDIA ACTUALLY PAYS PEOPLE

Cameron

Now here's where my Generation X brain gets curious.

Social media can actually pay people?

Ava

Absolutely.

And not just celebrities.

Regular people.

YOU TUBE, Shares advertising revenue.

FACEBOOK, Offers monetization programs and bonus opportunities.

INSTAGRAM, Pays creators through brand partnerships and affiliate programs.

TiIKTOK, Has creator programs and promotional opportunities.

PINTEREST, Drives traffic that creators monetize through affiliate products.

AMAZON ASSOCIATES, Pays commissions when people purchase products through your recommendations.

SPOTIFY, Pays podcasters.

SUBSTACK, Allows writers to earn subscription income.

Cameron

So, companies are paying people to use their platforms?

Ava

Exactly.

Because creators bring audiences.

Audiences attract advertisers.

Everybody wins.

Cameron

And if all this sounds interesting, don't worry.

You don't have to figure everything out today.

Visit iTSALLTeam.com and continue learning with us.

Because building influence is a journey, not a weekend project.

Ava

Have you heard these names that built themselves in to brands?

Mr Beast built himself into a brand.

Gary Vee built himself into a brand.

Pat Flynn built himself into a brand.

Graham Stephan built himself into a brand.

And here's the important part.

You don't need millions of followers.

One thousand loyal followers can completely change someone's life.

Cameron

That's encouraging.

Because most people listening don't want fame.

They just want options.

Ava

Exactly.

Personal branding creates options.

If you'd like to learn how attraction marketing and personal branding fit together, head over to iTSALLTeam.com.

Cameron

Thank you, AVA. And there at iTSALLTeam.com, We're building a community of people who want to grow, learn, and help others along the way.

Now for the next part... AUTHENTICITY WINS

Ava

People don't want perfect.

They want real.

Show your hobbies.

Show your journey.

Show what you're learning.

People connect with humans.

Not superheroes.

Cameron

That's good news for Generation X.

Because most of us have enough weird stories and life experiences to fill an entire season of podcasts.

Ava

And that's your advantage.

Authenticity is magnetic.

Cameron

And if you're enjoying today's conversation, don't forget to bookmark iTSALLTeam.com.

We're constantly adding new podcasts, trainings, and ideas designed to help ordinary people create more possibilities in their lives.

YOUR BRAND, IS YOUR BUSINESS

Ava

Mike Kim teaches that your personal brand isn't just an image.

It's a business model.

Your leadership.

Your story.

Your values.

Your experience.

Those things have value.

Cameron

And consistency matters.

Not perfection.

Consistency.

Because leadership in motion, becomes influence.

KEY TAKEAWAYS

You are your most powerful marketing asset.

Ava

Authenticity builds trust.

Cameron

Connection creates income.

Ava

Consistency beats perfection.

Cameron

And your message should reflect your mission.

Ava, this has been fantastic.

But I feel like we've barely scratched the surface.

Ava

Cameron, we absolutely have.

I need more podcast time with your listeners!

Because next time I want to teach your listeners about:

Facebook monetization.

Building audiences.

Email lists.

YouTube channels.

AI tools.

Affiliate marketing.

And how regular people can build influence online without turning into dancing social media influencers.

Cameron

I think that's a deal.

Because Generation X, needs a translator, from Generation Z.

Ava

And I promise, Cameron, I speak fluent Gen X.

Cameron

Thank you everyone for joining us for another episode of The Its All Team Podcast.

Remember...

You don't have to become somebody else.

You don't need to pretend.

You don't need millions of followers.

You simply need to become more of who you already are.

Because in today's world...

You are the brand.

And if you'd like help building that brand, learning attraction marketing, and connecting with others who are on the same journey, visit iTSALLTeam.com.

Until next time.

Keep learning.

Keep growing.

Keep serving.

I'm Cameron, we'll see you on the next episode.

Ava

This is Ava, reminding you that your story matters, and your brand starts with being yourself. Until next time… Peace!